November 12, 2020
Courtney Evans

You Shouldn’t Have To Play Detective To Find The Source Of Your Leads

As an account manager, I find it is so much easier to make decisions and have conversations with clients about long-term strategy when there are tracking tools in place.

This allows us to avoid assuming where leads or traffic to a client’s site is coming from, because no one should have to guess!

That’s not the only way it helps, there are so many benefits to having access to data and understanding it, like:

Making long-term decision making and strategy planning easier. If you don’t have a clear picture of what’s going on with your marketing now, how can you plan for the future? Having benchmarks and data that tells a long term story about traffic patterns helps make better informed decisions moving forward.

Having organized and meaningful data in place helps justify budgets or spending to decision-makers. Think of how much easier it would be to ask for an increased marketing budget for a project armed with actual data? We can help you by providing useful data and arming you with the knowledge of what it all means, so that you can lobby for the money to make it all happen.

Knowing if more leads come from a particular source! This helps with future budgets and planning for next year’s marketing, or determining if an effort you thought would be fruitful turns out to be a dud.

Most of the clients I work with wear enough hats within their organization. We’d like to help you hang up your detective hat! For a better understanding of lead traffic and other important data, give us a call. We’re always ready to do a little sleuthing in the name of making marketing easier and more effective.

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