Social Media Platforms to Consider for your Business
With an abundance of social media platforms in the ether right now, it may be overwhelming on which network is right for your brand. Other than the big players like Facebook, Instagram, LinkedIn, Pinterest, and Twitter, there are a plethora of other networks out there to help generate leads based on your company’s goals.
Snapchat offers brands the opportunity for brand awareness through custom filters and lenses. Location-based events such as music festivals, college open houses, and trade shows generate the need for special ways for attendees to document the experience. In addition to customization, display ads on Snapchat Discover shows or in Spotlight are great ways to reach a particular audience.
BeReal is a newcomer to the social space, and it is one of the most unique! Once a day users get an alert to post a photo of what they are doing right that second and the app takes a photo from the front and back camera capturing both POVs. Once the next day’s alert goes off, users cannot see past photos. Businesses haven’t really hopped on this trend of first-person uneditable content yet, but that doesn’t mean there isn’t a space for your company to BeReal!
With TikTok overtaking the video content platform throne, YouTube has been put on the back burner for a lot of creators and companies. While it may seem daunting to dedicate time and effort into this platform, there are still ways a brand can thrive. Advertising on a similar video or creating your own content solidifies you as an expert in your space. Offer resources, hold live streams, and find your niche to create a content-centric community.
Telegram is a messaging app used to create a community of like-minded individuals on a certain topic. Whether it’s a campus dorm hall, clubs, support groups, couponing tips, and endless more, on Telegram you can let your group members know of upcoming events, deals, information, ask questions, and more! The group members can then talk to each other in the comments furthering the sense of community.
Discord is an instant messaging platform typically used by gamers but has recently been more popularized as a way to create a close community and host voice chats. The platform is ad-free and is popular with younger users, having been dubbed “Slack for Gen Z.” In the app, you can create your own brand-centric server, or join other ones as your company’s handle to get the word out about your own. With a specialized group of followers, you can increase brand loyalty and use live events to boost interaction. You can also utilize this platform as a customer service line by encouraging users to chat with a real person. Hosting Q & A’s and chats with guests can lead your customers to see you as an expert in the field, increasing brand reputation.
When you work with 3Seed Marketing, we sit down and really get to know your brand before making recommendations on which social media sites are best for you. Together, we come up with a plan to make you stand out from the competition and reach your goals. Send us a message if you’re ready to get social!