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October 06, 2020
Valerie Creitz Valerie Creitz

Why You Need To Invest In SEM Even If Your Budget Is Small

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When you have a question, Google has the answer.

Want to go back to school but need to find the right college? Google it. 

Looking for a pair of overalls? Google it. 

Renovating your 1980’s kitchen? Google it. 

Want to find the closest place that sells perennials? Google it.

You know Google has all of the answers. But what you may not realize is that over 95% of search engine users don’t go beyond the first page of search results. 

First page rankings are difficult to achieve, especially in highly competitive industries, and if you are looking for fast results, Search Engine Optimization (SEO) won’t get you there quickly. However, Search Engine Marketing (SEM) can.

SEM, also known as Pay-Per-Click (PPC), is a type of paid marketing strategy on search engines to drive traffic to a website. SEM can include text-based ads, display ads, video ads (YouTube), or retargeting, and there are so many reasons why we love this marketing strategy.

Here are a few of our favorite reasons for investing in SEM even with the smallest budget:

Audience Targeting

Search engines are among the most popular tools used by consumers looking for a product or service. SEM is the best way to reach the consumer looking for what you offer, and increase traffic to your site. By using keyword targeting, we can attract users with the greatest purchase intent, which often means greater return on your investment. We can also target the right audiences by utilizing demographics and interests.

Measurable Results & ROI

We love quantifiable results, meaning results we can measure! SEM is one aspect of marketing where we can determine our client’s return on investment (ROI). Your goals dictate our SEM Strategy, and how we measure success. We can monitor various key performance indicators (KPI’s) and conversions such as form completions, calls, purchases, and more! This way, we can easily evaluate the effectiveness of the campaign, and adjust accordingly.

Flexibility & Control

Digital marketing affords us the ability to change numerous variables at any given time. This means more easily responding to business needs and improving campaign effectiveness. You can’t get that same real-time flexibility and control with traditional marketing, which is why we think the best marketing strategies are one that blend traditional and digital for the strongest results.Are you looking for a results-based marketing strategy that will get your more bang for your buck? Contact us to talk about implementing an SEM strategy to help you meet your goals.

Are you looking for a results-based marketing strategy that will get your more bang for your buck? Contact us to talk about implementing an SEM strategy to help you meet your goals.

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