Pulling Back The Curtain on SEO: 3 Misconceptions We Are Ready To Correct
A lot of traditional marketing is tangible, like billboards, business cards, and brochures. But, with digital marketing, a lot of what we do happens behind the scenes and is just as impactful at getting your brand in front of the right people. In some cases, maybe even more effective.
Search Engine Optimization is an important part of the behind-the-scenes marketing work we do here at 3Seed, but it is also one of the most misunderstood facets of marketing we do on the daily.
So, in an effort to clear the air a bit more on what SEO is and is not, here are three common misconceptions we want to correct.
Misconception 1: SEO is all about keywords
Keywords are important, but they aren’t the end-all-be-all. In fact, Google looks at some 200 factors to determine site ranking. Keywords are just a fraction of that. Other factors you should prioritize are website architecture, site security, backlinking opportunities, social presence and reputation, site loading seed, content quality, domain authority, and this is just to name a few!
There is a systematic approach to optimizing a website, one that we’ve honed through a lot of spreadsheets and equal practice.
Misconception 2: Quantity vs Quality
When it comes to SEO optimization factors like keywords, content, and links, don’t sacrifice quality for quantity or Google may catch on. This means no more keyword-stuffed articles. Google has repeatedly said that their primary goal is to provide users with the most-relevant, and highest quality results. So, it makes sense that it would be their priority for SEO ranking as well.
Don’t overcomplicate it! Write content for your audience that is informative, accurate, and shareable! Even spelling and grammar is a quality signal. Good content will make the user experience even better.
Misconception 3: Do the work then move on
Like gardening, SEO is an ongoing commitment. You reap what you sow. Occasionally addressing contributing factors will not improve your position or provide lasting results. Regular updates to Google’s algorithms and technology changes make SEO ever-changing, and so the work never ends.
It may sound daunting but that’s why hiring an SEO specialist to keep your site relevant is such a wise investment. Your time is valuable, so don’t waste it trying to figure out what Google wants. Contact us for help!