April 27, 2017
Andrea Luhman Guarino

Less is More: Choosing a Social Platform for Your Business

With so many social media platforms available to choose from, it’s important to identify what platforms are right for your brand. What you may not immediately realize is that maintaining an effective social media presence that produces results can be time consuming. Before you sign up for every social platform available, it’s important to know your business goals and strategize which platform has the potential to deliver the best results for your company.

To help save you time, we’ve come up with the benefits of some of the most popular social media platforms.

If you want an effective way to tell your brand story in a relaxed and casual environment, Facebook is a great option. In addition to telling your brand story, Facebook enables you to track data and activity that takes place on your page, as well as target a specific audience when using its advertising services.

Twitter is all about the here and now. If you’re attending a tradeshow, hosting an event, or producing a TV show, live tweeting is the perfect solution for you. Live tweeting allows you to engage with your audience in real-time, and use relevant hashtags to expand your reach.

If you work in retail, health and beauty, photography, or the food industry, Instagram is a social platform that will allow your visual content to be the star. In addition to its image filters, Instagram now offers Stories, which is a creative way to tell your brand’s story in real-time. Check out a previous blog post we wrote to understand more about the benefits.

Pinterest is an effective platform that allows your audience to search based on their interests. By categorizing your content and photos within Pinterest accurately, it can help to increase engagement among site visitors.

If you’re attempting to target millennials or Generation X, Snapchat might be a good resource for your business. Snapchat serves as an ideal way to provide your audience with access to live events, take them behind the scenes, showcase your company culture, and offer fun promo codes or discounts in your Snapchat Story.

If you’re looking to promote case studies and informative blogs posts, recruit qualified candidates for a job opening, or engage with other businesses, then LinkedIn is definitely the right resource for you.

The presence of video in marketing continues to increase. If you have quality videos for your organization, YouTube is a great platform to promote them. Consider using YouTube for training videos or testimonials.

Now that we’ve provided you with a quick social media run down, it’s time to choose which platform suits your business needs best. For additional social media assistance, contact 3Seed today!

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