September 15, 2014
John Mulder

Advertising Isn’t About Great Ideas

I know. If you know us, you’re shocked to read that statement in black and white, but it’s true.

So, let me type it again. Advertising isn’t about great ideas. And here’s why…

You see, the world is not short on creative ideas. It simply is not. But what it is short on is people who can execute the great idea. It is short on people who know how to take their aspirations and make a real impact in the world with them. Short on people who are willing to take an idea, mold it, breathe life into it, and then show it to the world.

So, can you do it on your own? Or do you need someone to help execute your ideas?

And that is precisely the topic for next week’s blog – with an unexpected twist of course.

Until then, sow good.

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