A New Generation of Marketing

We have never been faced with a generation of consumers that’s as informed and as mistrustful of advertising as we are with Generation Z. This necessitates changing the game completely.

We wrote an insightful piece for Lehigh Valley Business about how colleges and universities can successfully market to Generation Z, but the advice has a much farther reach. In it there’s a wealth of information to anyone trying to target Generation Z, such as how to use authenticity as a marketing strategy, and why inbound marketing is key.

Read the full piece in this week’s edition of Lehigh Valley Business. Don’t have a subscription? You can take advantage of an 8 week free trial.