Google Tag Manager
March 30, 2017
John Mulder

A Content Manager’s Secret to Working Smarter

Although creating content can be a labor of love, some days it just feels like labor. For days like that we have three simple words of advice: write, repurpose, and recycle. By following these guidelines, you’ll be able to take one concept and reuse it on multiple platforms such as social media, blogs, email marketing, newsletters and more. This will save you time and frustration when it comes to content creation, allowing you to work smarter – not harder.

Here are a few things to keep in mind during each stage:

Write
It’s important to write about topics that are relevant to your industry and audience. Get the information you need by researching your topic thoroughly, or invite coworkers from different departments to collaborate. The more information you have at hand, the more likely you are to be seen as a thought-leader in the industry.

Repurpose
This is the fun part. Now that your content is written, take it and repackage it into a different format. Since the meat of your content is at your fingertips, repurposing it will be a breeze. Remember, different styles of content appeal to different people. Some people prefer content and retain it better when they read it, while others prefer images or even video. If you are starting with a blog, consider the following ways to repurpose the content:

  • Infographics
  • Videos/Videographics
  • Webinar/Seminar
  • Email
  • eBook
  • Whitepapers or Guides
  • Another Blog or Article

Recycle
Just because you’ve repurposed your topic into multiple formats doesn’t mean you can’t use it again. Continue to recycle this content by making updates when new information becomes available, and promote it when relatable topics are trending on social media. This ensures your ideas and content always stays fresh.

It takes time to create engaging, in-depth and well-researched content, especially on a consistent schedule. If you need help creating a content strategy, our team can help. Contact us today. We hope these tips assist in maximizing the potential on each piece you create, while reducing your workload.

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