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Social / Photography / Video / Print / Website / Branding
Case Study

Counterculture Case Study

Allentown Appliance opened Counter Culture, a high-end, sister store that focuses on selling bold appliances to design-conscious clientele, in late 2016. They came to us with the idea, and we dreamed up a brand that would help it pop.

You can’t have a design-conscious brand that’s dull. Our branding efforts focused on making Counter Culture stand out in the crowd, just like their appliances. We also tackled making their brick-and-mortar store stand out on the street. From there, the pink Smeg toasters and Viski Himalayan sea salt shot glasses would sell themselves.

Counter Culture Brochures and Social Media Posts


“As a business owner for over 30 years, I’ve learned how important it is to keep your company’s image and message moving forward in a consistent and exciting manner. Allentown Appliance and Counter Culture have been long time partners of 3seed Marketing and I am truly impressed with their infinite capacity for creativity and freshness. Just when you think they can’t possibly out do themselves… It’s goosebumps all over again!”

— Joe / Allentown Appliance

Counter Culture Print MaterialCounter Culture Storefront

We were thrilled to not only help Counter Culture build a strong, new brand, but to also take custom photography, launch an exciting social media contest, and build them a landing page to showcase it all. The photography and contest showcased their incredible product lines while informing the community about who Counter Culture was and included a chance to win some cool, new products. In as little as 3 weeks, they had over 100 entries from Facebook.

Counter Culture Contest Billboard and ImagesCounter Culture Landing Page